Foraying into another area of the film industry in a big way, Anil Ambani has launched Big Boom to distribute and market movies. The first purchase of this new undertaking has made waves in the industry as does every move that the Ambanis make. The rights for the Hrithik Roshan starrer Kites which is currently being shot has been bought for a whopping 110 crores by Big Boom.
This is a huge sum going by any standards and is by far the highest price that an Indian film has fetched for its rights beating even the recent blockbuster Ghajini. It is estimated that the rights worth Rs. 110 crores and distribution of other profit shares would come close to Rs. 150 crore. This proves the huge confidence of the Ambanis in Hrithik Roshan's star value and the quality of the Rakesh Roshan production house inspiring them to invest such a huge amount in a film that is still very much in the making. Kites stars Hrithik Roshan and Kangana ranaut.
This is not the first venture of Anil Ambani in the film industry. Adlabs, the production house and processing facility is already a prominent presence in Bollywood and Kollywood. Though their success rate in production has not been too good, let's hope that their new endeavour takes off well.
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